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MOO Notebooks

With the launch of 6 new notebook colors, we wanted to build out a social media campaign that would celebrate the diverse world that we live in.

 
 

Each color was given its own character and we shot stills to be posted on our social channels.

 
 
 

With each character we laid out a scene that included props that coordinated with that Notebook color

 

My Role

Concepting, art direction, styling

the Team

Stephen Turner (concepting, art direction), Rob Wilson (concepting, photography) Tais Sirote (concepting, art direction, styling), Raz Pastean (concepting, video production, video editing), Emily Wheeler (styling)